Von Ebert Brewing’s announcement that they have transformed its 20,000-gallon grain silo into a hand-painted replica of its Volatile Substance IPA can is more than a playful piece, it can be an example in experiential marketing.
At its core, this project converts an otherwise functional piece of infrastructure into a 26-foot-tall billboard that will captures attention (both with consumers already family and with whoever walks or drives by) and it can spark social media activity.
