About three months ago, Von Ebert launched a fascinating experiment. They dropped the price on their gold-medal light lager, Clubhaus, to an astonishing three bucks. For a twenty ounce pour in their distinctive Clubhaus mugs. And not just on special hours or days—that’s the regular price. If you walk into any of the three Von Ebert locations, you can drink an imperial pint of beer for a price you’d have paid in, what, 1995?
Von Ebert’s $3 Clubhaus Lager Experiment Has Been a Big Hit So Far
